Atithi Devo Bhavah

Why Atithi Devo Bhavah?

Last year we had 3.3 million visitors, but when you consider that Singapore gets 7 million a year. Thailand 9.6 million a year. Malaysia 11.5 million.

There is no reason why we can’t aim to increase our numbers by 100%. And that too would be just a beginning. However to do this we need to change our attitude towards those who visit us. Often tourists are Mistreated, Cheated and rudely dealt with.

It’s simple logic, if someone in a house is rude to you, as a guest, you don’t encourage your friends and relations to go there.

This is perhaps the reason why in spite of an incredible wealth of Tourist spots, Cultural Attractions, Natural Wonders and Destinations for the soul, India still isn’t amongst the top 15 tourist destinations Of the world. The time has definitely come to get together to change this.

To change our attitude.

We’ve lost touch with the hospitality we were famous for. Now it’s a time that we make an effort to make it a part of us again.

Inspiration behind Atithi Devo Bhavah ?

Respect has always been an integral part of the Indian soul. From time immemorial we have always respected - Our teachers, our elders, our parents And our guests

Perhaps this is why a great Indian Emperor once observed

'In Hindustan our manner is very respectful and our hearts are always open'

In many ways, at that time India was the ultimate destination for the enlightened travelers. Now, thousands of years later, we can bring that golden age back again.

This inspired us to go back to those years, when Indian hospitality set the standard for the world

And we found the keystone of what we want to do

Or guest is blessed.

Our visitor is God.

That how we arrive at our mission called

'Atithi Devo Bhavah'

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